Posts Tagged ‘social media’

oldie, but goldies

The 5 List: Denny’s Social Media Fail

20, Feb 2010

Denny’s, the popular chain restaurant, managed to misprint their Twitter address on their menu at the end of 2009 and have done nothing to correct it.  If you were to go to Twitter.com/dennys you’d find Denny Hsieh’s Taiwanese page.  Whoops!
There are a few things at play here.  Not only was it a mistake by the [...]

Social Media Spending Habits: Early Adopters and Naysayers

11, Jan 2010

 Sergio and the guys at Marketing Sherpa recently released findings from a social media survey they conducted.  Though there are no major revelations, it’s still great to keep one’s finger on the pulse of social media expenditures and how executives perceive this constantly evolving marketing channel.  
Here’s what they found:

49% feel that social media has [...]

Increased Budgets for Social Media in 2010: Digital Duck Tape?

6, Jan 2010

The buzz for social media is getting more frenzied, but will organizations and personal brands put their money where their mouths are?  In short: yes.  The data I’ve seen so far suggests that marketing budgets for social media expenditures is going to skyrocket when compared to numbers from 2009.  But, will this simply be digital [...]

American Airlines Brand Stumbles

7, Nov 2009

The branding and marketing department at American Airlines is cringing right now.  They relied on their vendor to ensure that the American Airlines brand was protected.  Whoops!
You may remember my friend that had the great experience with the Cathay Pacific brand on his way to Asia from Los Angeles.  He delivered once again this week!  [...]

Yelp Owns the Missing Link in the World of Social Media Platforms?

4, Nov 2009

The one constant that all social media platforms share is their competition for more loyal, long term and active users.  How do these communities keep their existing users engaged, while simultaneously recruiting new users?  Yelp.com has an advantage over the other platforms and communities with which they compete.  Simply put, they have found the missing [...]


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