Everybody has a Twitter these days: CNN, politicians and Justin’s dad.  Sadly few people are achieving their goals with their account.  Like anything else in social media, one has to deliver content that is relevant to people.  Justin is doing that at an alarming rate with the amazing statistics he’s throwing up with his shitmydadsays Twitter account.  Yesterday he saw a jump of 4,000 followers in less than one hour.  This morning, less than 24 hours later, he’s seen a 10,000 follower jump.  He’s now sitting at 165,731 followers in less than 1 month.  Look at the image at the top of the screen and notice how many people he’s following.  One.  That’s it.

Those are the kind of Twitter statistics that are downright alarming!  He’s not running a contest, selling product, giving away bags of money or giving relationship advice.  He’s simply posting the outrageous things his 73 year old father says.  That’s all.   Apparently, people love it and are sharing the account with their friends and coworkers.

What is it about this Twitter account that has people buzzing?  I’ve been giving this a lot of thought as I’ve been watching his following skyrocket.  What I’ve come up with is that he’s got relevancy.  All of his followers know somebody or have met somebody like his cantankerous old dad.  The one-liners Justin posts are so natural sounding that we can’t imagine them NOT coming from the lips of a cranky, old man that is done trying to sugar coat things.

Having said all of that, this thing could very well be a hoax.  It could be the equivalent of a viral video:  Viral Tweets.  Even if  these are viral tweets, I think it’s genius.  It’s the equivalent of writing good stand-up material; which is no easy task.  Regardless of what happens, I’ll be keeping an eye on ” shitmydadsays ” over the next few months.  In the meantime, I’ll leave you some quotes that Justin has posted on behalf of his dad.

“Your brother brought his baby over this morning. He told me it could stand. It couldn’t stand for shit. Just sat there. Big let down.”9:35 AM Aug 20th from web

“The dog is not bored, it’s a fucking dog. It’s not like he’s waiting for me to give him a fucking rubix cube. He’s a god damned dog.”10:43 AM Aug 18th from web

“The dog don’t like you planting stuff there. It’s his backyard. If you’re the only one who shits in something, you own it. Remember that.”9:33 AM Aug 26th from web

(left on answering machine) “Hello? Hello? It’s Sam. Anyone there? Nobody checks this god damned thing. HELLO?! HELLO?! Screw it.”8:46 AM Aug 12th from web