Posts Tagged ‘ROI’

Social Media Spending Habits: Early Adopters and Naysayers

11, Jan 2010

 Sergio and the guys at Marketing Sherpa recently released findings from a social media survey they conducted.  Though there are no major revelations, it’s still great to keep one’s finger on the pulse of social media expenditures and how executives perceive this constantly evolving marketing channel.  
Here’s what they found:

49% feel that social media has [...]

Dell Generated $6.5 Million in Sales via Twitter

15, Dec 2009

Dell recently announced that they have generated $6.5 million in sales from interactions originating from their 12 Twitter profiles, including their ever-powerful @DellOutlet profile that boasts 1.4 million followers.  Though nobody is sure when they began tracking these figures, it has definitely grabbed my attention.  Even if this figure accounts for a minuscule fraction of [...]


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