Archive for the ‘technology’ Category

oldie, but goldies

20 Technology Acquisitions You Didn’t Hear About in 2011

19, Dec 2011

If you’re like me, you read all of the classic tech blogs, attend tech events and valiantly attempt to keep your finger firmly planted on the pulse of the tech world.  Our good friends at Dealaker Media provided this great list of “on the DL” acquisitions that  in the technology world about which you may [...]

Forrester Releases Demand-Side Platform Rankings in New Report

15, Dec 2011

Forrester announced their Demand-Side Platform rankings report and the industry is abuzz with chatter.  There were a total of 48 criteria that was evaluated by their researchers.  While some of the results were surprising, it shows that the big dogs have some serious competition.  Here’s how it shook-out…
The overall top 3 DSPs were Media Math, [...]

ATS London Conference Panel Elicits Robust Display Advertising Discussion

2, Dec 2011

A few months ago in London there was a robust panel discussion about the future of media plans at the ATS London Conference.  The discussion quickly took a turn to address display advertising trends related to retargeting, role of the trading desk and the relevancy of media plans in the future.
Ad Trading Summit (ATS) London [...]

Chip Hall of Google Discusses DoubleClick’s Ad Exchange

27, Nov 2011

Google’s Chip Hall recently spoke at OMMA about DoubleClick’s ad exchange breadth.  Though he presented data about all formats within the DoubleClick ad exchange, his overall message was:  ”the brand is coming to the spot market”.
When watching the presentation, you’ll note that all of the other trends, data sets and case studies he provides points [...]

The 5 List: Denny’s Social Media Fail

20, Feb 2010

Denny’s, the popular chain restaurant, managed to misprint their Twitter address on their menu at the end of 2009 and have done nothing to correct it.  If you were to go to Twitter.com/dennys you’d find Denny Hsieh’s Taiwanese page.  Whoops!
There are a few things at play here.  Not only was it a mistake by the [...]


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