Google’s Chip Hall recently spoke at OMMA about DoubleClick’s ad exchange breadth. Though he presented data about all formats within the DoubleClick ad exchange, his overall message was: ”the brand is coming to the spot market”.
When watching the presentation, you’ll note that all of the other trends, data sets and case studies he provides points [...]
This week I was invited to the Japanese Consul General’s residence to celebrate his new post assumption and the Emperor of Japan’s birthday. In a section of Los Angeles known for the Playboy Mansion, I was able to meet the most interesting mix of people. Between spreading the word about the JETAASC and being engulfed [...]